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Resume

Experience

2021 - Present

Marketing Specialist

AAF International

Louisville, KY

  • Collaborate with global and regional marketing teams to ensure consistent branding, strengthening company image across diverse markets

  • Manage HubSpot CRM for lead generation, building landing pages, workflows, and forms that increase qualified inquiries

  • Coordinate automation between website and Salesforce, streamlining lead assignments and improving sales efficiency

  • Lead digital advertising campaigns (Google Ads, SEO/SEM, social media) to drive awareness and engagement with target audiences

  • Track marketing ROI through HubSpot and Salesforce, using insights to refine strategies and enhance campaign effectiveness

  • Develop and manage the departmental budget, negotiate vendor contracts, and implement cost-saving measures to reduce expenses

  • Led cross-functional teams to complete large-scale projects, ensuring timely completion, clear communication, and alignment across departments

  • Partner with sales teams through presentations, virtual meetings, and communications, ensuring alignment of marketing and revenue goals

  • Co-led the development of a new company website and ongoing WordPress management, streamlining content updates and enhancing digital presence to support marketing and sales goals

2018-2021

Marketing Manager (Promoted)

ThinkSIGN

Louisville, KY

  • Crafted cohesive marketing messages, aligning with sales goals and enhancing brand recognition

  • Monitored and adjusted campaigns, achieving measurable sales growth and improved market presence

  • Developed and refined marketing materials, generating significant lead increases for sales teams

  • Analyzed sales data, optimizing campaign ROI and informing strategic budget decisions

  • Launched and managed ThinkSIGN University training program, revolutionizing sales partner education and strengthening channel relationships

  • Led cross-functional team to enhance LED sign software interface, improving user experience and strengthening product competitiveness

  • Conceptualized and executed visually striking yearly trade show displays and interactive experiences, managing vendor relationships and negotiating contracts to maximize impact while controlling costs, resulting in increased client engagement and lead generation

2017-2018

Marketing Coordinator

  • Showcased products at trade shows, boosting client interest and sales opportunities

  • Consulted with clients to align marketing strategies with their vision, achieving targeted goals

  • Designed web portal graphics, improving user engagement and customer experience

  • Created custom media content with Adobe Creative Suite (Photoshop, After Effects & Premiere Pro), elevating client campaign quality

2015 - 2017

Marketing Coordinator

Bruce Fox Inc.

Louisville, KY

  • Led design and metrics for email campaigns, increasing engagement and reach using HubSpot, MailChimp, and Constant Contact

  • Planned and executed social media campaigns and tracked engagement metrics in Hootsuite to inform ongoing strategies

  • Produced digital and print assets using Adobe Creative Suite to elevate campaign quality

  • Executed SEO/SEM campaign, elevating site from 4th to 1st page on Google, monitoring success through Google Analytics and Yoast

  • Promoted brand on trade sites, expanding market presence

2011-2012

Donation Scheduler

Habitat for Humanity Restore

Louisville, KY

  • Scheduled and coordinated donation pickups, ensuring smooth logistics and strong donor experiences

  • Managed community and donor communications, strengthening relationships and supporting fundraising goals

  • Trained a successor to fully take over the donation scheduler role, ensuring seamless daily operations and consistent process adherence

2011-2011

Marketing Intern

  • Supported community outreach initiatives to promote Habitat’s mission and strengthen visibility of ReStore properties

  • Assisted with volunteer recruitment and leadership development, helping expand participation and build sustained engagement

  • Contributed to event planning and storytelling campaigns that showcased community impact and reinforced brand recognition

Education

Indiana University-Southeast

New Albany, IN

2014

Bachelor of Science in Business Marketing

2012

Bachelor of Arts in Graphic Design

Certifications

Google

Google Digital Marketing & E-commerce

HubSpot

HubSpot Marketing Hub Software

Contextual Maketing

Awards

AAF International

Global Recognition Award

A recognition award for exceptional work developing a new global website.

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